Featuring: Zooey Magazine

I’m super excited to feature Zooey Magazine today, a lifestyle magazine with the aim of creating a dialogue for the everyday woman. The magazine is feminine, vintage and very well designed. I also have the privilege of being a contributor for the publication that is available online and in print. I asked Lucia, the founder and editor of the magazine some questions behind the inspiration and creation of Zooey.
Zooey Magazine
1. What was the inspiration behind starting Zooey Magazine?
I faced a lot of difficulties in my childhood, issues that I still struggle to comprehend today. I didn’t have a role model to confide into, and thus, I turned to entertainment. Movies, television, books, magazines, etc…were my enjoyment. Of course, I didn’t understand much of the content in most programs…or magazines, being as I was 8 when I first started reading US Weekly and watching Buffy. As I grew older, I began to fully understand the detriments of consuming such a culture like tabloids… A culture based on discriminating others. So, I spent a lot of my free time watching female-led shows and female-empowering books. I loved what they had to offer (especially the little girl as I was!)! Yet I never understood why magazines couldn’t offer the same or why society is so fascinated with celebrities’ whereabouts and weight loss, and why the media encourages it. When I was 16, I thought of creating a platform for smart girls (women now), who wanted something different…something more meaningful…more embracing of the female sex. Thus came Zooey. The media has such a powerful voice and influence over people. Why not use it for good? I felt that, if I had Zooey growing up, I would feel more safe and happy to know that there are people in the same position and who want the same things. Zooey is the confidant in everyday life. That’s what I like to imagine it to be. 
2. Where do you look to find new women to show case or feature in your magazine?
Everywhere? People find us, and sometimes we find them! Malala, for example, was someone I was so enamored by after reading about the attempted assassination a few years ago. If you don’t know who she is, Google! She is the epitome of a hero and I so desperately wanted to work with her as she was on her big educational campaign last year. Of course, by the time I found a bridge to her she was back in school (that’s important too!). But quite frankly, we find all women to be empowering. There’s just an angle you must take when approaching them as a subject to a story. 
3. Finish this sentence: “In 5 years, I see Zooey Magazine……..”
As simply a worldwide community of women who want to help other women. 
4. Describe the character you named the magazine after.
J.D. Salinger authored a novella called “Franny and Zooey.” Zooey is the brother in the story, who is intelligent, kind, and loving. I would rather not provide a literary analysis – it’ll sound a lot like a college paper! But I thought that his character would translate well as Zooey Magazine. After all, it would have been too vain to call it Lucia and that’s harder to figure out how to enunciate than Zooey. 
  Zooey Magazine
5. Who do you think in today’s world embodies a “Zooey” woman?
My mom. While she may not have a college degree, I think she’s smart, loving, and brave and embracing of who she is and who she wishes to be. But then again, isn’t that every woman too? You just have to discover it within yourself, as Wordsworth would say. 
6. What is an inspiration quote/message that resonates with you or your life motto? 
Sam Levenson once said, “Remember, if you ever need a helping hand, it’s at the end of your arm. As you get older, remember you have another hand: the first is to help yourself, the second is to help others.” It doesn’t matter whether you’re rich or poor, a celebrity or not, it’s a duty to give back. What kind of life would we lead if we ignore everyone else? 
[All images courtesy of Zooey Magazine]

Travel Bug

You all know that Seattle is more than a city to me, it’s my home that I love so much.
Seattle
I also LOVE my second home, Los Angeles.
Los Angeles
And, even though I just returned from New York, it has quickly become one of my most favorite places.
New York City
I’ve been bitten by the travel bug, and have so many more places I want to go visit.

London, England (Been before and cannot wait to go back)
London England

Paris, France
Paris France

Cinque Terre, Italy
Cinque Terre

Amsterdam, The Netherlands
Amsterdam

Ireland
Ireland

Istambul, Turkey
Istambul

Martha’s Vineyard
Martha's Vineyard

Jackson Hole, Wyoming
Jackson Hole

Mt. Zion National Park
Zion National Park

Where do you want to visit? There are so many amazing places, both in and out of America.

[Images via 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12

Font Friday 5.2

Font Friday | #font #typography | free font
Happy Friday! I thought it was time to highlight a fun, hand done font that was legible and interesting. The font, Colors of Autumn, can be downloaded for free here! Have a great weekend, get outside, clear your head and do something fun!

[If you're in the LA area, definitely check out Trophy Cupcakes party at Williams Sonoma tomorrow at their Beverly Hills store. More info here!]

Cupcakes + Parties

Trophy Cupcakes
Very exciting news for any of you that live in Los Angeles: Trophy Cupcakes is coming to the Beverly Hills Williams-Sonoma this Saturday, April 12 at 1 pm for a book signing and cupcake demo. To top it off, Kelly, from Studio DIY will be there as well, working her crafty magic. If you are in the area, totally come check out this event. Trophy Cupcakes is based in Seattle and happens to be one of my favorite cupcake spots! Nothing better than a taste of my hometown Seattle in southern California! The founder, Jennifer Shea, has written an awesome book devoted to cupcakes + parties, appropriately titled Trophy Cupcakes & Parties. What could be better!? If you can’t make it to the event this weekend, you can order her book online as well! Check out some of the gorgeous photos from the book below.
Trophy Cupcakes
Trophy Cupcakes
Trophy Cupcakes
Trophy Cupcakes
Trophy Cupcakes
Yum! Be sure to check out Kelly’s blog for more information and to RSVP and if you’re in the area this Saturday come check out this tasty event!

[All photos supplied by Trophy Cupcakes from the book Trophy Cupcakes & Parties. Thank you Jennifer!]

April Calendar Downloads

A round up of some of my favorite and best designed April calendar downloads! Enjoy!
April Calendar Downloads
1. This sketched ram illustration from Free People blog.
2. Loving these fun + playful bows (available in two colors) from Nicole’s Classes.
3. The blues and greens make a lovely geometric shaped calendar from Fete Studio.
4. This blooming flowered calendar from Going Home to Roost will brighten any desktop.
5. Sarah Hearts plays up the “April showers bring May flowers” with this illustrated download.
6. Another April showers inspired download from Red Stamp.

[Images taken from the various sources listed above.]

Illustrated Lettering

How about some awesome, hand done lettering for your Monday morning inspiration. Risa Rodil is a designer + illustrator from Manila and does some pretty sweet work. Check out some of my favorites below and visit her site for even more amazing work.
Hunger Games alphabet
Harry Potter Quote
Harry Potter Quote
Frozen Quote
Frozen Quote
Hand Lettering
Hand done

Font Friday 5.1

Hello Friday! As you all know, I love weekends and getting to spend time outdoors, catching up on work and getting to blog. Enjoy today’s Font Friday, inspired by the upcoming season of Mad Men.
Font Friday | Typography | Free font
I like the simplicity of this sans serif font, Mission Gothic, and the various weights that it comes in. I thought it fit nicely with this Don Draper quote, and would be great for headlines and prints. Enjoy!

Mast Brothers Chocolate

One of my favorite places I went to while in Brooklyn was the Mast Brothers Chocolate factory + store. Christy, who is totally hilarious and my East Coast soul sister, joined me for brunch and then a walk through the fabulous chocolate factory.
Mast Brothers Chocolate
Mast Brothers Chocolate
Mast Brothers Chocolate
Mast Brothers Chocolate
Mast Brothers Chocolate
My favorite part of Mast Brothers Chocolate is their awesome packaging and wapping. I wish their paper was sold as gift wrap, it is so wonderful! Mast Bros has one employee who is responsible for all of their paper+pattern design as well as their graphic design. Talk about a dream job. How much fun would that be! Sign me up to be that apprentice, because seriously, what is better than excellent design and delicious chocolate! If you are ever in the Brooklyn area, definitely check out their store!

Pattern Play

I’ve been loving patterns lately. Here’s a round up of some of my favorites.
Pattern Play
Pattern Play | Sail Boats
Pattern Play | Boxes
Pattern Play | Feathers
Pattern Play | Chevron
Pattern Play | Scallops
Pattern Play | Drops
Pattern Play
Pattern Play | Trees
[images via 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9]

Font Friday 5.0

Happy Friday to all. I always have a post-vacation hangover it seems, where I miss being able to explore new things and be in a new city. Having good friends and fun things happening makes it much easier to get back into the swing of things. Enjoy today’s Font Friday, and don’t forget to make the best of what you have, no matter where you are!
FR2S Font Friday | Free Font #font #typography
This font is called Vollkorn, and comes in several weights (always a huge plus for a free font!) Check it out, I love how the italic works so well with the rest of the font.