Featuring: Balue/Co.

A few months ago, I got the most adorable card for my birthday. Curious as to who the designer was, I looked up the name and BINGO, came across Balue/Co. I loved the style, and upon learning more about the company and designer, discovered they were based in Seattle. I emailed Lauren, the founder and creative behind this fun brand, to see how our home town influences her work, and what her art background is.
Featuring Balue/Co.

1. What was the inspiration behind starting Balue/Co.? 

Balue/Co. was born out of a need for a creative outlet outside of the corporate design job I had at the time. Balue evolved out of a little blog and Etsy shop I was running at the time, simply called Lauren Wallace Design. Back then I made jewelry, but my background is in graphic design, and I eventually felt that I wanted to take my shop in a more graphics-focused route. I’m continuously inspired by pattern design, and began working within that more and more in my spare time. I launched the collection in 2013, and Balue/Co. was born!
2. If you could describe your company in three words, what would they be?
Focusing on the experience I want people to have when they encounter Balue/Co. cards, I would have to say versatile, thoughtful, and a little playful.
3. Do you have an art background, or were you naturally gifted?
I grew up drawing, and I’ve dabbled in most of the studio arts, but it wasn’t until college when I really became focused on graphic design, which is what I got my degree in. Lately, I’ve been enjoying getting back into a studio environment, working on a variety of little side projects involving hand lettering and illustration. It’s a fun challenge to create art off of the computer, and I enjoy the imperfection of non-digital work.
4. What are some things you do when you have a creative block?
Well, in Seattle it’s definitely going outside for a walk around the lake, or just through the winding quiet roads behind my place. Otherwise, I think just getting away from your project for a while, even just 15 minutes, can be a real help. I watch YouTube videos, clean my apartment, bake something tasty… I’ve definitely found that my best work comes organically when I take my time with a project. If only projects could be like that at work!
Featuring Balue/Co.
5. How much does Seattle influence your work?
Seattle keeps me creatively fueled in many ways, which in turn inspires me to keep trying new things in my work. For example,  I’m finding a lot of pattern inspiration in the plants and flowers that are overflowing from my neighborhood. I also find that a lot of my inspiration comes from local music, travel around the Northwest, and the food culture here in Seattle. 
6. Coffee or Tea?
Coffee! This is Seattle, after all.

Color My World 2.8

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Font Friday 6.4

It’s that time again…the WEEKEND! I hope you all have a great Friday and an even better weekend!
los angeles neighborhoods

Loving this art deco inspired font, Le Super Serif, that can be downloaded from here. Not only is the font a beautiful serif, it also comes with numerous ligatures that make this font have a little more personality. Enjoy!

Noteworthy 10/16

Noteworthy
Welcome to the new weekly series Noteworthy! Every Thursday I will be sharing inspiring links, design articles or blog posts to help you get through the last two days of the week. Enjoy!

DESIGN:
• Gorgeous classic book covers typographically redesigned
• This photographer’s awesome Instagram #catchingcorners
• A color trends infographic gives a peak into this years top colors according to photography
• Inspired by these creative women to make my passion my job

MISC:
• How do you hold your wine glass?
• Get in the fall spirit with this fun list
• Loving these painted + glittered pumpkins

[photo via instagram]

Color My World 2.7

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Font Friday 6.3

Font Friday

Happy Friday aka weekend eve! I’m so excited for all the events I have this weekend (sneak peak: a fun photo shoot in the works happening Saturday!) and to have a few days to relax a little more. Hope you all have a great weekend!

Axis is a sans serif font that is great for headlines, posters or a small amount of text overlay. The free download only comes in the bold weight, but I love the width of the letters, and it’s legibility. Download Axis from here! Enjoy!

September in Review

Hello October! I love this time of year…Halloween, then Thanksgiving then the holiday season! Here is hoping for some fall weather in LA in the coming weeks. September was great and full of busy events, new clients and great times. I can’t wait to share more of my current projects. Happy Tuesday! FR2S-Sept_Review

Color My World 2.6

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Color My World 2.5

Color My World [image via]

Font Friday 6.2

Font Friday
Happy Friday! Here’s a little end of the week motivation to push through until the weekend. Here’s hoping for some cooler temps this weekend around LA.

Prata is a nice serif font that comes in only one weight + style. But, it does have that killer ampersand. I am a big fan of ampersands with a little flair or personality, and will be adding this to my list of favorites!

[image via]